We are in 2023 and the world is becoming more and more virtual, just think, for example, of the metaverse recently proposed by Zuckerberg, the approach to artificial intelligence, as well as the enormous use we now make of smartphones and tablets without forgetting the advent in our lives of smart working that has become in recent years a type of work now universally recognized.
In real estate, too, technology is taking over traditional methods.
Above all, foreigners who intend to invest in real estate in Italy in order to move and change their lives but also to buy it to later put it on income or use it for short vacations, turn to agencies equipped for remote visits often giving up visiting the property in person. It so happens that after viewing photos, floor plans and perhaps a video of the home, they request a remote tour of the property or building site, perhaps asking to dwell not only on the spaces, the brightness that are the classic requirements analyzed in the first instance, but also on some details such as the view, the surrounding areas and the context in which the home is inserted.
Even preliminary contracts are often signed with remote digital signatures, the same investors then also look for agencies to support them in the later stages of property management, promotion for tourist use for example with customer reception and all related services, up to complete management of their property in all the various areas.
Similarly, new technologies are highly valued by all those customers entering the real estate market.
But who are the new buyers entering the housing market? And what are their needs?
Millennials are the generation born between 1981 and 1996, and right now they are struggling with starting a family or buying a home of their own.
Generation Z, on the other hand, consists of those born between 1995 and 2012: they are the first true 'digital natives,' as they are the only ones so far who have not known a world without technology.
Although the two generations are characterized by substantial differences at the anthropological and sociological levels, they find some points of contact especially in the way of living. Compared to their predecessors, who tried not to move too far from their 'roots,' Millennials and GenZ want to live in 'smart,' young and dynamic cities and are not afraid to move.
Especially aimed at them are the new methods of presenting real estate, virtual tours, video calls, increasingly detailed photo galleries, short and clear descriptions, smartphone-friendly websites, and apps designed specifically to facilitate the search.
Virtual first visits help buyers understand whether the proposal meets expectations, prior to an in-person visit, saving both the agent and prospective buyer time.
It should also be said that it remains crucial for buyers to establish a relationship of trust by getting to know in person the expert who follows them in their purchase. The preferred way to take advantage of agency services remains physical: even the most tech-savvy young people feel the need to interact in person with experienced professionals.
We can therefore begin to understand how sales trends in the real estate market will evolve in the near future, realizing how much relevance the digital world has now acquired.
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